Google Introduces PAIR: A New Identity Solution for Targeted Advertising Without Cookies
Google's latest innovation in digital advertising, PAIR (Publisher Advertiser Identity Reconciliation), promises to revolutionize how...
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Oguzhan Cakir
- May 7
- 2 min
The Power of Item-Level Promotions in Driving Sales and Building Brand Loyalty
In the competitive retail landscape, general merchandise brands in categories like homeware, apparel, and sporting goods can...
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Oguzhan Cakir
- May 7
- 2 min
Leveraging Reward Videos for Enhanced Player Engagement and Monetization in Mobile Games
Introduction to Reward Videos In the evolving mobile gaming landscape, maintaining player engagement while effectively monetizing games...
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Oguzhan Cakir
- May 7
- 2 min
Choosing Your Ideal Advertising Partner! (Ad Agency,Ad Network,Ad Exchange)
When navigating the complex landscape of digital advertising, understanding the distinct roles of ad agencies, ad networks, and ad...
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Oguzhan Cakir
- May 7
- 2 min
FAQ: Understanding Ad Server and Demand Side Platform
What are the key differences in traffic sourcing between Ad Server and DSP? Ad Servers source traffic directly from publishers you...
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