Google Introduces PAIR: A New Identity Solution for Targeted Advertising Without Cookies
Google’s latest innovation in digital advertising, PAIR (Publisher Advertiser Identity Reconciliation), promises to revolutionize how publishers and advertisers leverage first-party da
The Power of Item-Level Promotions in Driving Sales and Building Brand Loyalty
Introduction to Reward Videos In the evolving mobile gaming landscape, maintaining player engagement while effectively monetizing games is a pivotal challenge. Reward Videos (RVs) offer a un
Leveraging Reward Videos for Enhanced Player Engagement and Monetization in Mobile Games
Introduction to Reward Videos In the evolving mobile gaming landscape, maintaining player engagement while effectively monetizing games is a pivotal challenge. Reward Videos (RVs) offer a un
Choosing Your Ideal Advertising Partner! (Ad Agency, Ad Network,Ad Exchange)
When navigating the complex landscape of digital advertising, understanding the distinct roles of ad agencies, ad networks, and ad exchanges can significantly influence your marketing succes
FAQ: Understanding Ad Server and Demand Side Platform
What are the key differences in traffic sourcing between Ad Server and DSP? Ad Servers source traffic directly from publishers you partner with or via a waterfall auction. The traffic qualit